Tourism Marketing

Авторы: Smykova M.R., Mutaliyeva L.M., Mussina K.P.

Издательство: Almaty Management University, Алматы Менеджмент Университет

The training manual reveals theoretical basis for tourism marketing. Aspects of marketing in the tourist firms’ activity are highlighted; features of marketing in the sphere of tourism and specificity of the price, commodity, communication and marketing policy of the tourist company are presented. The training manual gives a description of the tourism business and development of the tourist cluster in Kazakhstan, marketing in tourism field, as well as the problems of its development in Kazakhstan.