Strategic analysis and planning

Авторы: Mochalova L.A., Vlasov V.I.

Издательство: Ай Пи Ар Медиа

The textbook examines the theoretical foundations of strategic management, provides methods for analyzing the internal and external environment of an organization, as well as methods for analyzing a portfolio of strategies for a diversified organization. The main aspects of strategic planning and features of the implementation of the organization\'s development strategy are outlined. A separate chapter is devoted to the development of strategic alternatives. Designed for students studying in the field of study “Business and Management”, studying the disciplines “Strategic Analysis and Planning”, “Strategic Planning and Business Plan”, “Modern Strategic Analysis and Planning” and other similar courses. May be of interest to university teachers, executives and managers of enterprises of various forms of ownership.