Master’s Degree in International Tourism & Leisure Management. Modular Student Handbook. Tourist business and its strategies

Авторы: Aitbayeva G.D., Zhubanova M.Kh., Ussubalieva S.D.

Издательство: Polilingva publishing house

This Handout builds on the integration of concepts, theories, research methodology, models and frameworks developed in undergraduate programmes in the field of business and tourism and investigates the SME tourism-business environment for developing tourism-business activities. The emphasis is on principles, theories and strategies for designing a business plan to facilitate the upgrading process of exploited business organisations and development of new potential tourism-leisure resources. The Handout’s contents reflect its integrative approach - including lectures, in-class assignments, review questions, case studies. The Handout is relevant to both academics and practitioners. It prepares master students with exposure to the latest industry and research developments, in turn building their capacity as the successful tourism managers of the future.