Basics of entrepreneurship in the motor transport industry

Авторы: Miroshnichenko Yu.A., Gusev S.A., Sokolov V.N., Kobiashvili E.I.

Издательство: Саратовский государственный технический университет имени Ю.А. Гагарина, ЭБС АСВ

The study guides consider the features and industry specifics of the motor transport and motor car service market, the organization of marketing activities, the regulatory framework for the transportation of goods and passengers, leasing operations and their application, and taxation of small businesses in road transport. It considers regulation methods, competition and competitiveness, service diversification, and pricing and advertising in motor transport activities. For students in the course of «Basics of entrepreneurship in the motor transport industry», for students studying in the direction 23.04.01 (Master's program) «Technology of transport processes», profile «Organization of transportation and management of road transport» and 23.04.03 (Master's program) «Operation of transport and technological machines and complexes», profile «Expertise and technologies of service in transport».