Marketing. Learning guide

Об издании

The learning guide describes the theoretical, methodological and informative aspects of the subject «Marketing». Modern approaches and concepts defining a scientific and practical basis for the theory of marketing are presented. The structure of the learning guide is formed according to the gradual learning of basic theoretical level, careful attention is paid to the methodological and creative aspects of the subject. Intended for the students studying within the frameworks of bachelor programmes for direction «Management» and profiles: «Innovation Management», «Operations Management», «Marketing», «Project management», «Small business management». Learning guide is also recommended for engineering students studying marketing. Prepared by the department of Management and Entrepreneurship.

Библиографическая запись

Sergeeva E. Marketing : learning guide / Sergeeva E., Astafeva A.. — Казань : Казанский национальный исследовательский технологический университет, 2015. — 287 c. — ISBN 978-5-7882-1805-2. — Текст : электронный // Цифровой образовательный ресурс IPR SMART : [сайт]. — URL: https://www.iprbookshop.ru/62143.html (дата обращения: 05.12.2025). — Режим доступа: для авторизир. пользователей